Pink Story
The year is 2008, Barack Obama becomes President of the United States, Spain wins the European Football Championship, the world financial crisis and the pink truck is born. There were several years to go before the food truck concept would be established in Sweden.
A kitchen on wheels was an unusual sight at the time and the color we chose would further highlight our uniqueness. “La vie en rose” could begin. The menu was very clear – quesadillas, which no one else made in Sweden.
That summer, the cultural association Skanka Loss, which a few years ago organized an art and music festival in Gagnef, asked us to come and cook for the night. We went there and it was a success because the previous year the night food had been a guy making toast in his tent.
The collaboration with the festival in Gagnef then continued year after year and we became an integral part of the beloved festival until 2019 when the last festival took place.
Pink Festival
At the festivals in Gagnef, the concept of the ultimate festival menu was developed. We also experimented with the aesthetic experience. Our open stage with both live music and karaoke provided warmth, music, laughter and tears.
At Gagnef, and other festivals, the main mission has of course always been to feed hungry people with good food. This is a great human responsibility that we have never neglected, but in addition to being a restaurant, we are also a meeting place, a refuge to land on in the festival’s wilderness.
Överträffade alla förväntningar!
Quesadillan med kyckling var en perfekt kombination av krispighet och saftighet. Atmosfären var fantastisk, och personalen var supervänlig!
Emma L
Magiska smaker!
Den kryddiga korven, blandad med smält ost och fräscha grönsaker, var en explosion av smaker i varje tugga. Ser fram emot att besöka dem igen!
Johan K
Vegetarisk Glädje!
Som vegetarian är det sällan jag hittar sådana fantastiska alternativ. Pink Truck har verkligen tagit vegetarisk mat till en ny nivå!
Sara A
Hållbart och läckert!
Det är verkligen inspirerande att se ett ställe som Pink Truck prioritera hållbara val utan att kompromissa med kvaliteten. Ett vinnande koncept!
Anders B
Pink Music
In the years that followed, the jobs as well as the trips with Pink Truck became more and longer, we were in Malmö and Gothenburg. We also started the band Rosa Husvagnen and recorded a single that was released on Spotify and a music video on You Tube. We played live in Malmö at Far i hatten while frying quesadillas in the park.
Besides traveling around to festivals, both smaller and sometimes larger, we also do catering jobs, parties and other events. We are often told that we do not really need a festival, that it is the festival that needs us, that we are the festival. Many festival organizers have also come to this conclusion and they hire us as much for the food as for the atmosphere we spread.
Orkanen
An important part of the work with Pink Truck is non-profit and in connection with the non-profit cultural association Orkanen, which we are also responsible for, a number of non-profit projects have been implemented with the aim of being a positive force for social and cultural upgrading of society.
In this work, we have developed what we call the “Folkscenen”, which in short means a stage for the people. A stage that is open to everyone, both professionals and amateurs. The philosophy behind this is our belief that free speech is sacrosanct in a democracy.
But not only that, platforms where free speech is expressed should also be free, open and fair. Many folk scenes have been set up next to the carriage over the years on different scales. One example was when we stood on Nytorpsgärdet and the stage also served as a night garage for the carriage.
Pink Dreams
After the stagnation of the pandemic years, it was time to move on. The future of Pink Truck was uncertain, would we continue or not? We decided not to give up, what we stood for was needed. Together, anything is possible, and with the help of family and friends, the truck could roll again.
Our business is small but genuine and everything we do is with love. It is not always easy, but worth fighting for. We are a group of people, family and friends who have contributed over the years and given the wagon soul and heart. Many have contributed in different ways to keep it alive and be an inspiration to us and all the people who see it. Just like a hurricane, the Pink Carriage is hard to stop, a hurricane of dreams.
The Pink Carriage satisfies hunger in a uniquely imaginative way. With a buffet of wonderful quesadillas, but also a buffet of wonderful dreams. Dreams are sometimes weaker, sometimes they grow in strength, the important thing is that they don’t die. A dreaming person is a living person.
In this way, the Pink Truck is a food truck, but beneath the surface it is also a symbol of man’s longing for the freedom to dream. Our dream is part of the fabric of everyone’s dreams.